During my morning cup of coffee I was thinking about why more and more manufacturers have been choosing EXEL North America and our products (Kremlin Rexson, Sames, and Johnstone). I even was thinking, why did I choose this company from the options of companies I could work for. And then I thought of the definition of the word.
Option (op•tion) ˈäp-shən
1. An Act of Choosing
2. The right to choose
3. Something that may be chosen
4. An offensive football play in which a back may choose whether to pass or run with the ball
I like the first two definitions because it makes me think of manufacturers out there that sometimes feel tied to the equipment that they have on their floor. One company we recently starting doing business with had Graco on their floor because they felt Graco was the only REAL option to consider for spray guns and pumps.
And then they met us – A one stop shopping experience. We could do the engineering required for sizing their paint kitchen correctly, make sure the robotic painters were positioned properly in the booth, dial in the settings of their paint applicators and 2K Gear pumps, and even work with their paint supplier to adjust the paint formulation to give them the best quality and finish on their products. There’s about 20 other things we did for them as well, but who likes to brag anyways.
Bottom line, we’re a great option if you might not engineering resources that have extensive paint finishing, coating, and dispense experience. We’re a great option if you want one company to handle everything from the paint kitchen to the spray gun/bell tip.
Am I selling our capabilities pretty heavily? Sure. It’s my job to do so.
Nevertheless, I just wanted you to know that you’ve got options – even if you feel like you don’t have any that are worth a hill of beans. And if you’re looking for the 4th definition of “option,” ok, we’ll be a running back too.